Analisis Strategi dan Dampak Program CSR PLN “Light Up the Dream” di Kecamatan Taman, Sidoarjo

Hamda, Abid Aflahal (2025) Analisis Strategi dan Dampak Program CSR PLN “Light Up the Dream” di Kecamatan Taman, Sidoarjo. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Akses terhadap listrik merupakan kebutuhan dasar yang berpengaruh langsung terhadap kualitas hidup dan kesejahteraan masyarakat. Di tengah upaya pemerataan pembangunan, masih terdapat kelompok masyarakat yang belum mampu menikmati fasilitas listrik secara layak. Menjawab persoalan tersebut, PT PLN UP3 Surabaya Barat menjalankan program Light Up the Dream (LUTD) sebagai bagian dari tanggung jawab sosial perusahaan (Corporate Social Responsibility/CSR). Penelitian ini bertujuan untuk menganalisis implementasi serta dampak sosial dan ekonomi dari program LUTD yang menyasar masyarakat kurang mampu di Kecamatan Taman, Kabupaten Sidoarjo. Penelitian ini menggunakan metode kualitatif dengan pendekatan Studi Kasus dan teknik pengumpulan data malalui wawancara mendalam, observasi, dan dokumentasi. Teknik purposive sampling digunakan untuk mengidentifikasi informan dan pengumpulan data menggunakan data primer dan sekunder. Hasil penelitian menunjukkan bahwa strategi program berlangsung secara kolaboratif antara PLN dan mitra sosial, namun partisipasi aktif masyarakat penerima manfaat dalam tahap perencanaan dan evaluasi masih terbatas. Dari sisi dampak, program ini terbukti berkontribusi pada peningkatan kualitas hidup, efisiensi pengeluaran rumah tangga, dan munculnya peluang usaha kecil. Namun, belum seluruh penerima manfaat mengalami peningkatan kapabilitas atau pendapatan,
disebabkan oleh faktor internal seperti keterbatasan ruang, usia, dan akses modal. Dengan demikian, program LUTD dinilai berhasil sebagai inisiatif CSR berbasis sukarela, tetapi masih menyimpan potensi besar untuk ditingkatkan melalui pendekatan pemberdayaan yang lebih partisipatif dan berkelanjutan.
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Access to electricity is a basic necessity that directly affects the quality of life and wellbeing of communities. Despite efforts to promote equitable development, there are still groups of people who are unable to enjoy adequate electricity facilities. To address this issue, PT PLN UP3 Surabaya Barat is implementing the Light Up the Dream (LUTD) program as part of its corporate social responsibility (CSR). This study aims to analyze the implementation and social and economic impacts of the LUTD program targeting underprivileged communities in Taman Subdistrict, Sidoarjo Regency. The study employs a qualitative method with a case study approach and data collection techniques including in-depth interviews, observations, and documentation. Purposive sampling was used to identify informants, and data collection utilized both primary and secondary data. The results of the study indicate that the program is implemented collaboratively between PLN and social partners; however, the active participation of beneficiary communities in the planning and evaluation stages remains limited. In terms of impact, the program has proven to contribute to improved quality of life, household expenditure efficiency, and the emergence of small business opportunities. However, not all beneficiaries have experienced increased capabilities or income, due to internal factors such as limited space, age, and access to capital. Thus, the LUTD program is considered successful as a voluntary -based CSR initiative, but it still holds significant potential for improvement through a more participatory and sustainable empowerment approach.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Corporate Social Responsibility, Strategi implementasi, Light Up the Dream, PLN
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce > HF5415.335 Consumer satisfaction
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis
Depositing User:	Abid Aflahal Hamda
Date Deposited:	29 Jul 2025 07:44
Last Modified:	29 Jul 2025 07:44
URI:	http://repository.its.ac.id/id/eprint/122814

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