Pengaruh E-Shopping Acceptance dan E-Shopping Quality terhadap Intention to E-Shopping Dimediasi oleh Trust

Riyadi, Sugeng (2025) Pengaruh E-Shopping Acceptance dan E-Shopping Quality terhadap Intention to E-Shopping Dimediasi oleh Trust. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Sistem pelayanan melalui internet sangat efisien dan praktis karena penjual dapat menghemat waktu untuk memasarkan produk dan jasa. Selain itu, pembeli tidak membutuhkan banyak waktu untuk menjelajahi berbagai toko dalam membandingkan harga atau memenuhi beragam kebutuhan mereka. Oleh karena itu, penyedia jasa layanan yang memanfaatkan media internet, seperti platform belanja online, perlu memahami bagaimana perilaku konsumen meraka terhadap penggunaan platform tersebut. Terkait hal tersebut, penelitian ini memfokuskan pada empat variabel, diantaranya adalah e-shopping acceptance, e-shopping quality, trust, dan intention to e-shopping. Penelitian ini bertujuan untuk mengetahui: pengaruh e-shopping acceptance terhadap intention to e-shopping, pengaruh e-shoopping quality terhadap intention to e-shopping, pengaruh e-shopping acceptance terhadap intention to e-shopping yang dimediasi oleh trust, dan pengaruh e-shopping quality terhadap intention to e-shopping yang dimediasi oleh trust. Jenis penelitian ini adalah penelitian exploratory yang menggunakan metode survei berupa kuesioner. Penelitian ini menggunakan pengambilan sampel dengan teknik nonprobability sampling dari populasi pegawai yang memiliki rentang umur 15 sampai 64 tahun.Metode yang digunakan SEM PLS. Hasil penelitian ini menunjukkan bahwa ada pengaruh dari penerimaan tekologi dan kualitas tekologi e-shopping terhadap intentionto e-shopping, serta menjadi efektif fasilitas pembelanjaan, pembelian, dan pengiriman di e-shopping. Sehingga dapat memudahkan manajerial dalam memahami pasar, menganalisis perilaku konsumennya, membuat kebijakan, mengambil keputusan, maupun merumuskan strategi pemasaran produk berbasis mobile di kalangan pegawai swasta. Selain itu dilihat dari konsep penerimaan teknologinya dapat tercipta suatu keungggulan bersaing dalam mencapai tujuan yang diinginkan pihak manajerial.
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Internet marketing is quite profitable in terms of efficient and practical because it gives sellers advantages incase of saving the time while they promote their products and services. On the other hand, shoppers do not need to spend a lot of time in exploring different stores to compare prices or meet their various needs. As such, service provides who use internet media, such as online shopping platforms, need to understand how their consumers behave towards the use of these platforms. Accordingly, this study focuses on exploring four important variables, i.e., e-shopping acceptance, e-shopping quality, trust, and intention to e-shopping. This study is classified as exploratory research. The survey method by using questionniares is applied in order to get the essential information from respondents. This study uses non-probability sampling from a population of employees who the ages are between 15 to 64 years old. The results of this study are based on the initial hypothesis that there is an influence from the acceptance of technology and the quality of e-shopping technology, as well as being effective shopping, purchasing, and shipping facilities in e-shopping. So that it can facilitate managerial in understanding the market, analyzing consumer behavior, making policies, making decisions, and formulating marketing strategies for mobile-based products among private employees. In addition, seen from the concept of technological acceptance, it can create a competitive advantage in achieving the desired goals of the managerial team.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	e-shopping acceptance, e-shopping quality, trust, intention to e-shopping, technology acceptance models
Subjects:	H Social Sciences > HF Commerce > HF5415.335 Consumer satisfaction
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Sugeng Riyadi
Date Deposited:	03 Aug 2025 07:02
Last Modified:	03 Aug 2025 07:02
URI:	http://repository.its.ac.id/id/eprint/126444

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