Siregar, Ardina Ruri Resawari (2026) Pengaruh Digital Transformation, Innovation Capability, Dan Organizational Agility Terhadap Organizational Resilience Pada Umkm Fashion Muslim. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
UMKM fashion muslim memiliki peran strategis dalam perekonomian Indonesia, namun menghadapi tantangan akibat perubahan tren, persaingan yang ketat, serta pergeseran perilaku konsumen melalui fenomena showrooming dan webrooming. Kondisi ini menuntut ketahanan organisasi yang kuat untuk menjaga keberlanjutan usaha. Penelitian ini bertujuan menganalisis pengaruh digital transformation, innovation capability, dan organizational agility terhadap organizational resilience pada UMKM fashion muslim di kawasan Tanah Abang. Pendekatan kuantitatif digunakan melalui survei terhadap 150 pemilik dan pengelola UMKM, dengan analisis data menggunakan metode PLS-SEM. Hasil penelitian menunjukkan bahwa digital transformation dan innovation capability berpengaruh positif dan signifikan terhadap organizational resilience. Transformasi digital meningkatkan efisiensi operasional dan kemampuan adaptasi terhadap dinamika pasar, sedangkan kapabilitas inovasi mendorong pembaruan produk serta model bisnis yang relevan dengan perkembangan industri fashion muslim. Sebaliknya, organizational agility tidak berpengaruh signifikan terhadap organizational resilience, yang mengindikasikan bahwa kelincahan organisasi belum mampu memperkuat ketahanan usaha tanpa dukungan digitalisasi dan inovasi yang memadai. Penelitian ini memberikan implikasi praktis bagi penguatan daya saing dan ketahanan UMKM fashion muslim dalam menghadapi dinamika pasar yang semakin kompetitif.
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Muslim fashion SMEs play a strategic role in Indonesia’s economy but face substantial challenges due to changing trends, intense competition, and shifts in consumer behavior, including showrooming and webrooming phenomena. These circumstances require strong organizational resilience to sustain business continuity. This study aims to analyze the influence of digital transformation, innovation capability, and organizational agility on organizational resilience in Muslim fashion SMEs in the Tanah Abang area. A quantitative approach was employed, involving a survey of 150 SME owners and managers, with data analyzed using the PLS-SEM method. The findings indicate that digital transformation and innovation capability have a positive and significant effect on organizational resilience. Digital transformation enhances operational efficiency and market adaptability, while innovation capability promotes the renewal of products and business models relevant to the Muslim fashion industry. Conversely, organizational agility does not have a significant effect, suggesting that organizational agility alone is insufficient to strengthen resilience without adequate support from digitalization and innovation. This study provides practical implications for enhancing the competitiveness and resilience of Muslim fashion SMEs in increasingly dynamic market conditions.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Digital Transformation, Innovation Capability, Organizational agility, Organizational Resilience, UMKM Fashion Muslim, Muslim Fashion SMEs. |
| Subjects: | H Social Sciences > HC Economic History and Conditions > HC108 Market surveys. H Social Sciences > HF Commerce > HF5415.1265 Internet marketing. H Social Sciences > HF Commerce > HF5415.335 Consumer satisfaction |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT) |
| Depositing User: | Ardina Ruri Reswari Siregar |
| Date Deposited: | 20 Jan 2026 02:43 |
| Last Modified: | 20 Jan 2026 02:43 |
| URI: | http://repository.its.ac.id/id/eprint/129766 |
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