Analisa Kepuasan Konsumen Terhadap Kualitas Sarana Dan Prasarana Perumahan Dengan Menggunakan Metode Quality Function Deployment (Studi Kasus Perumahan Permata Alam Permai)

kartika, Patricia Harmi (2007) Analisa Kepuasan Konsumen Terhadap Kualitas Sarana Dan Prasarana Perumahan Dengan Menggunakan Metode Quality Function Deployment (Studi Kasus Perumahan Permata Alam Permai). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pada pengembangan rumah sederhana, terdapat beberapa faktor yang harus diperhatikan, di antaranya lokasi yang strategis, harga yang terjangkau, serta sarana dan prasarana yang memadai. Saat ini, penghuni perumahan semakin memperhatikan kualitas dan kepuasan terhadap produk perumahan. Berdasarkan permasalahan tersebut, peneliti berusaha mengkaji lebih jauh salah satu faktor, yaitu sarana dan prasarana. Faktor ini dipilih karena berdasarkan penelitian sebelumnya, Perumahan Permata Alam Permai (PAP), Sidoarjo, memiliki rata-rata tingkat kepuasan terendah pada aspek sarana dan prasarana. Permasalahan yang diangkat dalam tugas akhir ini adalah menentukan atribut sarana dan prasarana yang menjadi prioritas dan dianggap penting oleh konsumen, serta mengetahui tingkat kepuasan konsumen terhadap sarana dan prasarana yang tersedia di Perumahan PAP. Permasalahan tersebut dianalisis menggunakan metode Quality Function Deployment (QFD) dengan menyusun House of Quality (HoQ). Penyusunan HoQ dilakukan berdasarkan umpan balik responden melalui kuesioner serta tanggapan teknis dari pihak pengembang. Hasil analisis data menunjukkan bahwa seluruh atribut sarana dan prasarana yang tersedia belum mampu memuaskan konsumen. Hal ini ditunjukkan oleh nilai gap negatif yang menggambarkan kesenjangan antara tingkat kepuasan yang dirasakan dan tingkat kepuasan yang diharapkan konsumen. Berdasarkan 10 peringkat tertinggi nilai Raw Weight, atribut sarana dan prasarana yang menjadi prioritas utama konsumen terhadap kualitas sarana dan prasarana Perumahan Permata Alam Permai (PAP) adalah ketersediaan sarana air bersih, ketersediaan septic tank, penerangan lampu jalan utama, kelancaran aliran air pada selokan di depan rumah saat musim hujan, ketersediaan sambungan listrik saat rumah direalisasikan, lebar jalan perumahan, kebersihan selokan utama, pelayanan petugas keamanan, kelancaran aliran air pada selokan utama saat musim hujan, serta ketersediaan pos jaga bagi petugas keamanan.
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In the development of simple housing, several factors must be considered, including a strategic location, affordable prices, and adequate infrastructure. Nowadays, housing residents are increasingly concerned about the quality of housing products and their satisfaction with them. Based on this issue, the researcher seeks to examine one of these factors in greater depth, namely infrastructure. This factor was selected because previous research found that Permata Alam Permai (PAP) Housing in Sidoarjo had the lowest average satisfaction level for infrastructure. The problems addressed in this final project are identifying the infrastructure attributes that consumers prioritize and consider important, as well as determining consumer satisfaction with the existing infrastructure at PAP Housing. These problems are analyzed using the Quality Function Deployment (QFD) method by developing a House of Quality (HoQ). The HoQ is developed based on respondents' feedback collected through questionnaires and technical responses from the developer. The results of the data analysis indicate that none of the existing infrastructure attributes has fully satisfied consumers. This is reflected in the negative gap values, which indicate the discrepancy between perceived satisfaction and expected satisfaction. Based on the ten highest Raw Weight rankings, the infrastructure attributes prioritized by consumers regarding the quality of infrastructure at Permata Alam Permai (PAP) Housing are the availability of clean water, the availability of septic tanks, main road lighting, proper drainage flow in front of houses during the rainy season, electricity connections installed when the houses are handed over, residential road width, cleanliness of the main drainage channels, security services, proper drainage flow in the main channels during the rainy season, and the availability of a security post for security personnel.

Item Type:	Thesis (Other)
Additional Information:	RSS 658.812 Kar a 2007
Uncontrolled Keywords:	Sarana dan prasarana, kepuasan konsumen, Quality Function Deployment (QFD), infrastructure, customer satisfaction, Quality Function Deployment (QFD)
Subjects:	H Social Sciences > HF Commerce > HF5415.335 Consumer satisfaction
Divisions:	Faculty of Civil Engineering and Planning > Civil Engineering > 22201-(S1) Undergraduate Thesis
Depositing User:	magang .
Date Deposited:	27 Oct 2026 04:42
Last Modified:	27 Oct 2026 04:42
URI:	http://repository.its.ac.id/id/eprint/145891

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