Pengembangan Model Simulasi Dinamik untuk Evaluasi Strategi Peningkatan Penjualan Listrik Melalui PLN Mobile

Candrawati, Vania Farah (2026) Pengembangan Model Simulasi Dinamik untuk Evaluasi Strategi Peningkatan Penjualan Listrik Melalui PLN Mobile. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Transformasi digital dalam sektor ketenagalistrikan memberikan peluang bagi PT. PLN (Persero) untuk meningkatkan kualitas layanan dan memperluas penjualan listrik melalui pemanfaatan aplikasi PLN mobile. Penelitian ini bertujuan mengembangkan model simulasi dinamik untuk mengevaluasi efektivitas berbagai strategi peningkatan penjualan listrik dengan mempertimbangkan faktor perilaku pelanggan, fitur aplikasi, dan adopsi teknologi berbasis listrik. Model yang dibangun merepresentasikan hubungan kausal antara variabel penjualan listrik, penggunaan listrik per pelanggan, jumlah pengguna aplikasi, serta pengaruh intervensi digital dan teknologi rumah tangga. Pendekatan sistem dinamik digunakan melalui tahapan identifikasi masalah, penyusunan diagram kausal, pembangunan diagram stok dan aliran, verifikasi, validasi, dan analisis skenario. Tiga skenario utama dianalisis, yaitu penguatan fitur aplikasi, pemanfaatan teknologi emergen seperti perangkat Smart Home dan kompor induksi, serta penerapan sistem pembelian cerdas melalui otomatisasi dan personalisasi informasi konsumsi. Validasi model dengan metode Mean Comparison dan Error Variance menunjukkan bahwa model mampu menggambarkan perilaku sistem secara konsisten. Hasil simulasi menunjukkan bahwa seluruh skenario meningkatkan penjualan listrik dibandingkan base model. Skenario fitur aplikasi menghasilkan peningkatan moderat dengan rata-rata 19.671,57 MWh, skenario teknologi emergen memberikan dampak terbesar dengan rata-rata 21.434,14 MWh, sedangkan skenario pembelian cerdas mencatat rata-rata 20.898,95 MWh. Temuan ini menegaskan bahwa intervensi digital dan adopsi teknologi listrik rumah tangga memberikan kontribusi signifikan dalam mendorong pertumbuhan penjualan listrik. Penelitian ini memberikan nilai tambah berupa model simulasi dinamik yang dapat menjadi alat bantu perencanaan strategis bagi PLN dalam merumuskan kebijakan peningkatan penjualan listrik secara berkelanjutan.
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The digital transformation within the electricity sector presents an opportunity for PT PLN (Persero) to enhance service quality and increase electricity sales through the utilization of the PLN Mobile application. This study aims to develop a system dynamics simulation model to evaluate the effectiveness of various strategies for increasing electricity sales, considering customer behavior, application features, and the adoption of electricity-based household technologies. The model represents causal relationships among variables such as electricity sales, electricity usage per customer, the number of PLN Mobile users, and the influence of digital and technological interventions. A system dynamics approach was employed through problem identification, causal loop diagram development, stock and flow diagram construction, model verification, validation, and scenario analysis. Three main scenarios were assessed: enhancement of application features, adoption of emerging technologies such as Smart Home devices and induction stoves, and the implementation of an intelligent purchase system through automated transactions and personalized usage insights. Model validation using the Mean Comparison and Error Variance methods indicated that the model accurately captured system behavior. Simulation results show that all scenarios increase electricity sales compared with the base model. The app-feature scenario yields moderate improvement with an average of 19,671.57 MWh, the emerging-technology scenario produces the largest impact with an average of 21,434.14 MWh, and the intelligent-purchase scenario reaches an average of 20,898.95 MWh. These findings highlight the significant contribution of digital interventions and electrification technologies in driving electricity-sales growth. This study provides added value in the form of a system dynamics model that can serve as a strategic decision-support tool for PLN in formulating sustainable electricity-sales policies.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Simulasi Dinamik, PLN Mobile, Penjualan Listrik, Teknologi Emergen, Pembelian Cerdas, System Dynamics, PLN Mobile, Electricity Sales, Emerging Technologies, Intelligent Purchase System.
Subjects: H Social Sciences > HF Commerce > HF1916 Tariff
H Social Sciences > HF Commerce > HF5415.15 Branding (Marketing)
H Social Sciences > HF Commerce > HF5415.335 Consumer satisfaction
H Social Sciences > HF Commerce > HF5415.5 Customer services. Customer relations
H Social Sciences > HF Commerce > HF5548.34 Mobile commerce.
H Social Sciences > HF Commerce > HF5549.5.P7 Promotions.
T Technology > T Technology (General) > T57.62 Simulation
T Technology > T Technology (General) > T58.62 Decision support systems
Divisions: Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 59101-(S2) Master Thesis
Depositing User: Vania Farah Candrawati
Date Deposited: 28 Jan 2026 02:27
Last Modified: 28 Jan 2026 02:27
URI: http://repository.its.ac.id/id/eprint/130861

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